Groundbreaking Employee Engagement & Brand Research

There are 10 other HR webinars that you could sign up for today that will tell you where to spend your budget and encourage you to invest in employee engagement, invest in leader development, invest in culture and continuous listening programs, etc. But what can they tell you about how it all pays off – beyond the ROI?

    You invest heavily in your most valuable resource – your people – but...

  1. Can you prove how your most valuable resource promotes your brand and impacts the bottom line?
  2. Do you know how to guarantee your people-investments deliver the brand promise to your customer base?
  3. Do you have factual, hard evidence to show Senior Management how HR directly impacts sales and revenue year over year?

Join us for a one-of-a-kind interview style presentation guest hosted by Dr. Brittany Aguilar, from Kantar TNS, and TEDx speaker Kelly Leonard, from Second City Works (the same Second City that launched Bill Murray, Tina Fey & Amy Koehler). The topic of discussion will be our groundbreaking 2017 Employee Engagement research which dives into new evidence linking employee engagement and internal branding to customer experience, company brand, and directly shows how the dollars spent come back into your organization’s pocket.

Digging into these questions requires a solid grasp on the art and science of delivering on your brand. Listen in as we uncover what really makes the difference for crafting a full brand experience for employees and customers, and draws a clear line from employee engagement to dollar signs!

    We'll discuss:

  • “Hot off the Press” research linking employee engagement to customer experience and brand promise.
  • How organizations of all sizes and industries can leverage employees to improve their brand and drive business.
  • Practical “art and science” tips and techniques to implement these best practices today. This webinar is designed for HR/OD/IO and employee engagement professionals everywhere.

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Brittany Aguilar, Ph.D.

Senior Consultant at TNS Employee Insights

With a doctorate in Business Psychology and a Masters of Arts in IO Psychology, Brittany is an expert in survey design and analysis, employee engagement strategy and execution, and talent management and business alignment.

Brittany’s advanced degrees are from The Chicago School of Professional Psychology. Her dissertation research is the leading edge of generational differences and leadership strategies applied to employee engagement. She also teaches graduate-level Organizational Attitudes & Survey Design, International Human Resources Strategy and Organizational Leadership.

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Kelly Leonard

Executive Director, Insights & Applied Improvisation at Second City Works

Kelly Leonard is the Executive Director of Insights and Applied Improvisation at The Second City. His book, “Yes, And: Lessons from The Second City” was released to critical acclaim in 2015 by Harper Collins and was praised by Michael Lewis in Vanity Fair who called it “...an excellent guide to the lessons that have bubbled up in Second City’s improv workshops.” Kelly is a popular speaker on the power of improvisation to transform people’s lives. He has presented at The Aspen Ideas Festival, TEDx Broadway, the Chicago Ideas Festival, The Stanford Graduate School of Business and for companies such as Coca Cola, Microsoft and DDB Worldwide. Kelly co-created and co-directs a new initiative with the Center for Decision Research at the Booth School at the University of Chicago that looks at behavioral science through the lens of improvisation. He also hosts the podcast, “Getting to Yes, And,” for Second City and WGN radio that features interviews with thought leaders such as Adam Grant, Simon Sinek, Angela Duckworth, Gretchen Rubin, Robert Sutton and more.

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For over 25 years, Kantar TNS Employee Insights has focused on providing innovative solutions to increase engagement, retain top talent, enhance brand awareness, and improve overall business performance. Kantar TNS has 12,000 employees in 80 countries supporting clients with their measurement initiatives. Employee Insights is the specialty group within Kantar TNS, located in Chicago, that handles employee engagement research.